About Us

Hi, I'm Chiquita - founder of Redefined Beauty.

As a wife, mom, and former makeup artist, I created this brand out of a simple need: lip products that actually last, feel good, and look beautiful. 

Redefined Beauty is designed for real life - smudge-proof matte lipsticks and high-shine, non-sticky lip glosses with a smooth, effortless finish. 

Because the right lip should stay with you - not fade on you.

Thank you for being part of this journey.

 - Chiquita