About Us

Hi, I'm Chiquita - founder of Redefined Beauty.

As a wife, mom, and former makeup artist, I created this brand out of a simple need: lip products that actually last, feel good, and look beautiful. 

Redefined Beauty is designed for real life - smudge-proof matte lipsticks and high-shine, non-sticky lip glosses with a smooth, effortless finish. 

Because the right lip should stay with you - not fade on you.

Thank you for being part of this journey.

 - Chiquita


Featured ~ May 2026

Redefined Beauty was featured in Sheen Magazine, highlighting founder Chiquita Mason's entrepreneurial journey and the inspiration behind creating a beauty brand focused on confidence and beauty.

Featured ~ May 2026

Redefined Beauty was featured in Mothers and Daughters Hair & Beauty Magazine, showcasing the brand's mission to help women feel beautiful, confident, and empowered through luxury lip products designed for everyday wear.

Radio Interview ~ June 2026

Founder Chiquita Mason joined Tiffany Bacon on The Midday Break Room to discuss the inspiration behind Redefined Beauty, her entrepreneurial journey, and the brand's mission to provide beautiful, quality products.

Featured ~ June 2026

Pretty Women Hustle Magazine featured founder Chiquita Mason and the story behind Redefined Beauty, highlighting the inspiration for the brand, its signature lip products, and the mission to inspire confidence through beauty.

Featured ~ June 2026

Femi Magazine spotlights Redefined Beauty and founder Chiquita Mason, sharing the inspiration for the brand, her entrepreneurial journey, and how resilience became the driving force in building it.

Television Appearance ~ July 2026

Redefined Beauty was featured during the filming of Season 4 of SEASONED, streaming on Tubi and Prime. Founder Chiquita Mason also made an on-screen appearance, with Redefined Beauty lipstick featured as part of the production.

Radio Interview ~ July 2026

Redefined Beauty founder, Chiquita Mason, joined The Sadie Star Show on Soul 106.3 for a live in-studio interview, sharing the journey of building the brand, celebrating its continued growth and momentum, and reflecting on the milestones that continue to shape Redefined Beauty.