About Us

Hi, I'm Chiquita - founder of Redefined Beauty.
As a wife, mom, and former makeup artist, I created this brand out of a simple need: lip products that actually last, feel good, and look beautiful.
Redefined Beauty is designed for real life - smudge-proof matte lipsticks and high-shine, non-sticky lip glosses with a smooth, effortless finish.
Because the right lip should stay with you - not fade on you.
Thank you for being part of this journey.
- Chiquita
Featured ~ May 2026
Redefined Beauty was featured in Sheen Magazine, highlighting founder Chiquita Mason's entrepreneurial journey and the inspiration behind creating a beauty brand focused on confidence and beauty.
Featured ~ May 2026
Redefined Beauty was featured in Mothers and Daughters Hair & Beauty Magazine, showcasing the brand's mission to help women feel beautiful, confident, and empowered through luxury lip products designed for everyday wear.
Radio Interview ~ June 2026
Founder Chiquita Mason joined WURD Radio to share the story behind Redefined Beauty, discuss her journey as an entrepreneur, brand building, and the vision behind creating a beauty brand dedicated to helping women feel confident at every stage of life.
Featured ~ June 2026
Pretty Women Hustle Magazine featured founder Chiquita Mason and the story behind Redefined Beauty, highlighting the inspiration for the brand, its signature lip products, and the mission to inspire confidence through beauty.
Featured ~ June 2026
Femi Magazine spotlights Redefined Beauty and founder Chiquita Mason, sharing the inspiration for the brand, her entrepreneurial journey, and how resilience became the driving force in building it.